Memorial Atasehir Hospital | Qunomedical

Memorial Atasehir Hospital

Istanbul

Türkei

Rhinoplastik @ Memorial Atasehir Krankenhaus

Nachher: Rhinoplastik @ Memorial Atasehir Hospital - 7

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Vorher: Rhinoplastik @ Memorial Atasehir Hospital - 7

Nachher: Rhinoplastik @ Memorial Atasehir Hospital - 2

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Vorher: Rhinoplastik @ Memorial Atasehir Hospital - 2

Nachher: Rhinoplastik @ Memorial Atasehir Hospital - 4

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Vorher: Rhinoplastik @ Memorial Atasehir Hospital - 4

Nachher: Rhinoplastik @ Memorial Atasehir Krankenhaus - 9

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Vorher: Rhinoplastik @ Memorial Atasehir Krankenhaus - 9

Nachher: Rhinoplastik @ Memorial Atasehir Krankenhaus - 6

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Vorher: Rhinoplastik @ Memorial Atasehir Hospital - 6

Nachher: Rhinoplastik @ Memorial Atasehir Hospital - 1

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Vorher: Rhinoplastik @ Memorial Atasehir Hospital - 1

Nachher: Rhinoplastik @ Memorial Atasehir Krankenhaus - 8

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Vorher: Rhinoplastik @ Memorial Atasehir Krankenhaus - 8

Nachher: Rhinoplastik @ Memorial Atasehir Hospital - 3

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Vorher: Rhinoplastik @ Memorial Atasehir Hospital - 3

Nachher: Rhinoplastik @ Memorial Atasehir Hospital - 5

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Vorher: Rhinoplastik @ Memorial Atasehir Hospital - 5

Memorial Atasehir Hospital - 1

Memorial Atasehir Hospital - 2

Memorial Atasehir Hospital - 3

Memorial Atasehir Hospital - 4

Memorial Atasehir Hospital - 5

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Rhinoplasty 
Breast treatment 
Complex treatments

- one of the top tier groups in the region
- highly professional and structured
- keen to work with us on complex treatments

- see our current portfolio as weak
- slow decision making
- no convincing yet of the Cal nor the video consultation as doctors don’t see yet the value

Main stakeholders: 
- Johan de Letter, 
- Banu Turk, 
- Head of Int. Pt Managers: Merve
- 1x meeting with CEO w/ Gero Graf &amp; Felix Pickhardt

The Memorial Group is one of the biggest and most respected hospital groups in Turkey. Some sources say that it’s medically the top organisation in the region. With this excellence and size (10’000s employees) comes also complexity when working with smaller companies. Many decisions are going through committees and various stakeholders need to sign off on it. Strategically there had been a major shift in perception of international tourism. For the past 2 years, the senior management sees patients from Europe as a valuable audience and therefore its facilitators.

Targets: 
- get them to understand the value of focus with non-complex and its depth with cal and video consultation
- use them for complex ones but set expectations

We have strong relations to the fairly new International Marketing Head, Johan de Letter and his junior manager, Banu Turk. They are our key stakeholders and removed from the international patient management team (IPM), run by Merve with around 30 people. We can use Johan and Banu to let the IPM adapt to our process and standardised packaging.

Memorial is an amazing building that impresses from the first time you walk in the door. Their patient coordinator welcomes you in a way that makes getting your hair transplant a fun experience.

Memorial Atasehir Hospital

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